Recycyle - Don’t Let Fashion Go to Waste

 HM - Don't Let Fashion Go To Waste

Most of you must be aware of the "Don’t Let Fashion Go to Waste". But, those of you who are not familiar, I’m talking about a campaign run by HM in partnership with I:CO.
This campaign is all about recycling your clothes and not throwing them out letting them go to waste. By doing so, we are helping reduce the impact fashion is having on the environment.

The goal is Zero waste. So, HM are accepting clothes of any brand and in any condition. From the ones' that doesn't fit you to the ones that are torn and worn out.

Make sure, you do not throw away unwanted clothes. Instead, take the clothes bag to an H&M store near you. By doing so, you will be rewarded one £5 voucher for each shopping bag of clothes.

You get rewarded for recycling your own clothes. How cool is that?

The collected bags of clothing are sent to a processing plant where the ones’ in good conditions will be advertised as second hand items and the ones' that are torn and worn out will be recycled and used as raw materials.

More about Don’t Let Fashion Go to Waste

Thank you for your lovely comments on my last blog post  

BTW, weekend is just round corner, bet you cannot wait?


  1. Ohh, I didn't know about this! I threw loads away when I moved house =(

    Corinne x

  2. Amazing!!!

    Would you like to follow each other?!
    Let me know!


  3. ooooohhhhhh I am so doing my wardrobe is in need of a clean out
    Would love you to check out my latest outfit post :)
    Have a wonderful weekend Hun xoxo

    1. Go for it girl.

      Off to check out your blog


  4. I love this post, since I'm really into sustainable fashion. If you are passionate about how our clothing can make a better impact, you might like my latest post on ethical and charitable fashion:


  5. lovely blog, would u like to follow each other on gfc and bloglovin?

    click > > > summer essentials

    1. Thank you.

      GFC no longer exist. I'll check your blog.

  6. Amazing post, dear! So informative:)

  7. oh thanks for the post !! >> free gift :)

    1. You are most welcome.

      thank you for visiting



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